Greater Details for the Essential Online Marketing - Exam And Interview Tips for EAITians

February 5, 2019

Greater Details for the Essential Online Marketing

Every action taken within a business must have a clearly defined purpose and evaluation methods to know what worked and what did not. The same is true of online marketing. Any promotional action starts from a strategy where communication goals and goals are aligned with business goals and goals.

In this article we will present a structure of the online marketing strategy that will work from the first day.
Essential Online Marketing


1.Identifying business goals

Each part of the social media strategy serves a set business goal. You simply cannot achieve a social media strategy if you do not know what you are working for and where you are heading.

Take a close look at the company's general needs and decide how to use social media to help them meet them. Some examples of goals: Increase brand awareness, customer loyalty, reduce marketing costs. With Evolution360 the platform happens to be perfect.

2.Setting marketing goals

Objectives are of no use if there are no specific parameters to see if a goal is reached or not. For example, if one of your main goals is to generate leads and sales, the question is how many leads and sales you have to generate to consider this goal as successful?

Marketing objectives define how you get from Point A (the proposed Goal) to Point B (Successful Goal Completion). You can define your goals from a SMART point of view - Specific, Measurable, Attainable, relevant and timed.

It is important to choose objectives that can be reached, taking into account the resources you have.
Also, timing of goals is essential because it can make a difference between a sustained effort with a result and an effort in vain.

3.Ideal Customer Identification

If a business has a low involvement on social profiles from users, this is largely due to the fact that they do not have a clearly defined client profile.

Ideal Customer Profile helps you get to the right people in the right places at the right time with the right messages.

When we know the age of our main audience, occupation, income, interests, problems, needs, customs, the works that we like and dislike, motivations and objections, it is much easier to build messages and reach the target audience. The more specific we are, the more conversions we will generate.

4.Competition research

When it comes to researching the competition in the online environment, we do not just do it to see who is active in the same field as we do, but also to see what tactics they use and catch for the public.

Start by making a list of 3-5 main competitors and analyzing their marketing strategy. Pay attention to the type of content it promotes and how it answers fans. The most important thing to watch is how users are involved with the content they publish.

5.Choosing channels and tactics

Most businesses create accounts on all popular social platforms without looking at what is the greatest benefit each of them can do. You can avoid losing time by analyzing the ideal customer behavior on each of the social platforms.

If potential customers or customers spend 40% of their time on Facebook and 20% on Twitter, you already know which is the main social platform that you need to focus more.

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